Sponsorship is the fastest-growing sales and marketing tactic. Why? Because it works.
You reach a target audience that consists of middle to upper socio-economic segments including high net worth individuals, corporate Barbados, business owners and decision makers, high disposable income individuals, racing enthusiasts, middle income families, and socialites (anyone looking for a great day out).
Direct contact with your clients in a special and enjoyable setting inspires and increases brand loyalty.
Associating your company with a national and international sporting event increases brand image and profile of your company’s products and services. Image and event association.
Targeted networking deepens your relationship with customers/clients/stakeholders/employees.
A BTC sponsorship offers your company an effective alternative to traditional advertising methods to communicate sales messages.
Sponsorship is the most direct channel of communication to your target audience.